Wishfully
Birthday wishlists made simple

A birthday wishlist for gifts they'll actually love

Add gift ideas from any shop, invite friends and family to view the wishlist, and let everyone coordinate presents without revealing what has been bought.

Add products from any shop

Share exactly what you want, with links, images, and priorities.

Invite friends and family

Invite the people you want to view the wishlist and stay organised in one shared place.

Keep every gift a surprise

Gift givers can privately reserve what they're buying, avoiding duplicates without spoiling the surprise.

Wishfully home screen preview

Perfect for any occasion

One wishlist for everyone who keeps asking what to buy

From birthdays to christmas, Wishfully gives every celebration a more thoughtful place to live.

Your Birthday

Children's Birthdays

Pet Birthdays

Christmas

Parties

Weddings

Anniversaries

Family get-togethers

Or simply for gathering together with the people you love.

Less waste, better gifting

Good birthday gifts shouldn't involve guesswork

At Christmas alone, more than £1 billion is spent on gifts people don't want. Birthdays bring the same familiar problem: choosing the right present without relying on guesswork.

Family celebrating together

£1.27 billion

estimated spend on unwanted Christmas gifts in the UK

58%

of Brits surveyed have received an unwanted Christmas gift

£41

average value of unwanted gifts received per person

Source: Finder research conducted by Censuswide, November 2024. Survey of 2,000 adults.

Features

Make choosing the right gift easy

Add gift ideas from any shop with links, images and priorities, giving friends and family everything they need to choose with confidence.

Wishfully wishlist screen preview

Keep everyone organised

Bring birthdays, wishlists and the people you celebrate with into one family group, so everyone can stay up to date without relying on messy group chats.

Wishfully group screen preview

Planning more than a birthday wishlist?

Create events for weddings and other celebrations, share important details, collect RSVPs and meal preferences, and keep everything together in Wishfully.

Wishfully event screen preview

Try Wishfully for free

Create a wishlist today

It's completely free to create a Wishfully birthday list and invite friends and family. We only ask for the information needed to make the service work.

This is just the start

Coming soon...

Family celebrating together

Some birthday wishes are too good for the card drawer

We're working on a new way to make birthday moments last long after the candles have been blown out. Watch this space.

Wrapped gift box with a red bow

What if your next wish was on us?

We'll soon be showcasing featured products and giving Wishfully members the chance to win them. Keep an eye out—you might just get lucky.